Wednesday, September 5, 2018

MoviePass: The Alternatives



The MoviePass alternatives are all pretty depressing.
None of them come close to what MoviePass was.
None of them even come close to what MoviePass is, at this very moment.
MoviePass is currently $9.95/month for three non-3D, non-IMAX movies in the theater.
So…
How do other services measure up?

AMC Stubs A-List

In its current state, AMC’s awkwardly-named program (named after “Sir Stubs-A-Lot,” presumably) is $19.95/month for three movies per week. Charging a monthly fee for a weekly allowance of films is a bit convoluted, but it’s a reasonable deal.
I suspect now that MoviePass no longer offers their unlimited plan and AMC doesn’t have to work so hard to compete, they will restrict their offering. Maybe down to one per week, probably down to two per week. Or jack the price up. But time will tell.
AMC maxing out at 12 movies a month sounded pathetic during MoviePass’ heyday. (MoviePass very unwisely and unprofessionally mocked AMC’s plan on social media.) But now? AMC is offering four times as many monthly movies as MoviePass at only twice the cost, including access to 3D and IMAX.
I have no AMC theaters in my region, but I know multiple people who subscribe to this. They like it, but they also just want to see whatever new movie is out.
If that’s all you want, it’s acceptable.
Their app is user-friendly. You can make reservations, including advance tickets, smoothly and without trouble. You can cancel reservations easily. You can see more than one film a day.
But I am highly skeptical of their fine print, as the devil is in their details. From their Terms of Use: “other showtimes and events that are priced above standard ticket price admissions (including select showtimes of certain foreign language films) are not eligible and are excluded from the A-List Program.”
To clarify, according to multiple people I have spoken with who use this service: AMC does not support one-off screenings or foreign films.
Which means if they have something fun like a one-time screening of Jurassic Park or have an Academy-Award-nominated foreign film playing… you probably can’t use AMC’s program to see it.
That is bush league.
All you get is the new stuff.
If you actually care about movies, this should bother you on a deep level.
Making a full-price ticket purchase the only way to see classics and foreign films on the big screen is a deliberate act of sabotage against preservation of the arts and appreciation of quality cinema.
AMC deserves way more guff than they’re getting over this.
Or they could just change this evil restriction on their otherwise perfectly fine plan.

Cinemark Movie Club

A joke.
One non-3D, non-IMAX ticket for $8.99. Per month.
Oh, and 20% off their 2000%-overpriced concessions.
Barely worth acknowledging.

Sinemia

Sinemia has always bragged about having a “more sustainable” service than MoviePass.
Uh, yeah. Good for them.
Bragging that they’re getting a better deal off you, the consumer? Odd thing to be proud of.
MoviePass: “Here’s a completely bonkers crazy-pills offer where we’ll give you a ridiculously good deal at the expense of our investors!”
Sinemia: “Here is our reasonable offer. Isn’t it nice that it will let us make enough money off of you to keep our investors and business partners happy?”
Bah.
I am underwhelmed.
Their prices vary so much—thanks to random discounts and different prices for yearly and monthly plans—and their plans are so convoluted, they’re a pain to explain.
Basically, they charge you $4 or $5 per movie depending on your plan.
”But I get to watch 3D or IMAX movies!”
 Not so fast, Scooter. Here’s a bonus bit of confusion: if you get their “Premium” three-per-month plan, it sounds like they’re offering you the option to see three movies in 3D or IMAX if you like.
WRONG.
You can have ONE IMAX/3D ticket per month.
The rest gotta be standard.
“Still, $4 or $5 per movie is still good, right?”
Well, there’s more nonsense coming…
Ticket convenience fees.
Sinemia has a ridiculously clunky interface on its app. It bonks you out of it in order to send you to other websites or apps (like Fandango or amc.com) to buy the tickets there. And you’re gonna be paying about $2 in fees per ticket, NOT covered by Sinemia.
So you’re really paying about $6 or $7 per ticket.
And it takes users an average of seven minutes to purchase each movie ticket thanks to being pinballed in and out of the Sinemia app.
“But they let me get advance tickets and I can see any movie I want!”
So what?
Ticket verification is disabled in MoviePass now. So for all intents and purposes, you can get advance tickets with them, too. As long as the tickets cost the same, it doesn’t matter what day or showtime you buy a ticket for after checking-in on the MoviePass-permitted movie du jour. (I would never recommend you do such a thing, though, and I would of course never do it myself. Just stating a fact in the hopes of swaying you from that foul Sinemia temptress.)
MoviePass has a fairly smooth app interface and gives you three movies a month at an average cost of $3.33 per ticket.
After all fees are factored in, Sinemia charges you double that amount per ticket.
“You’re right! I should drop that Sinemia zero and get with the MoviePass hero!”
Now you’re getting it!

Alamo Unlimited

Who knows?
They’re reportedly testing it in Yonkers now, but there’s no publicly-available info on it. Just rumors of them testing monthly price points of $15 to $30. Time will tell.
I was famously tough on Alamo Drafthouse in my previous Cinemadness book. Time has mellowed my feelings a bit, though I don’t disagree with anything I said.
When you go to Alamo multiple times a week, its idiosyncrasies and inconsistencies become infuriating.
But if, as I do now, you only go about once a month… it’s fine. It’s tolerable.
I don’t know if Alamo has actually gotten their act together and finally cracked down on the movie-ruining talkers that I encountered at least half the times I was there. Or if I just get lucky and happen to encounter well-behaved moviegoers on my rare trips there.
Either way, I feel deeply ambivalent about diving into the Alamo pool as regularly as I’d feel tempted to if I had unlimited access.
You should, too.
You just don’t know what you’ll find in that pool.

Sam’s Club/Costco tickets

You can find discount movie ticket vouchers (or just-plain gift cards with no added incentive) for various movie theaters at your local Sam’s Club or Costco.
Prices vary, but the norm these days seems to be $9 a ticket. That’s a nice discount from normal big-city evening ticket prices. But not such a great deal if you live in a small town where matinee screenings are $7.
Pre-MoviePass, this is how I saw most theatrical movies and I was content, since I only went once every month or two.
It might work for you.

In Summary…

New movie theater subscription services are probably coming soon.
Amazon is looking to buy a movie theater chain—Landmark Theatres—and that’s an ominous rumbling.
Regal was purchased by a Chinese company last year and they’ve probably noticed consumer interest in theater subscription services by now. (Our big local theater’s a Regal, so if Regal had a reasonably-priced, functional unlimited plan… I’d consider it.)
Fandango might wake up to its highly-leveraged position at some point and try to do something more than just act as a middleman to chisel an extra buck or two off every ticket purchase from folks forced by Sinemia to get their tickets there.
Other services have come and gone.
I once used this convoluted gift card/website system, movietickets.com, where you bought a fixed-value disposable card and went to their website to log in and buy the ticket you wanted with the number on the card. You had to type out the lengthy 16-digit code manually every time. And then you had to print out the ticket voucher or, later in their service life, get it emailed or texted to you. The usher at the theater would look confusedly at your paper voucher or scan the QR code from your phone and after they processed what they were seeing, you were all set.
They stopped selling movietickets.com cards at our local Sam’s shortly before MoviePass’ Great and Terrible Price Drop. But even with convoluted fees and discounts, we averaged about $7 per ticket using that service. We felt it was worth the hassle.  If they’d had a mobile app, movietickets.com might have stayed in business. But no, they wouldn’t even let you buy tickets on their mobile website with your phone. They had this odd quirk, requiring you make the purchase on an actual computer in an actual house. Weirdos. They apparently still exist and were bought out by Fandango in October 2017. So good luck getting any kind of bargain deal with it now.
There might be another MoviePass-style company in the future, but there’s no way it will be as good or last as long. You only get one miracle like unlimited $9.95 MoviePass per lifetime.
Don’t get greedy.

*

       Bringing us to the biggest question: Is MoviePass still worth it?



-B.P. Kasik/Phony McFakename
 (I also wrote the authoritative literary work on MoviePass, Cinemadness: Live Your Best MoviePass Life)


* * *

My "legitimate" books are on Amazon here and my Phony books are on Amazon hereI exist on Twitter and Facebook and Instagram.

No comments:

Post a Comment